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October 19, 2019 10:34 pm

'South Park' Nears $500-Million Deal for US Streaming Rights

An anonymous reader quotes the Los Angeles Times:"South Park" is the latest beneficiary of Hollywood's rerun mania. The show's creators and media giant Viacom Inc. expect to share between $450 million and $500 million by selling the streaming rights to the animated comedy, one of the longest-running TV series in U.S. history, according to people familiar with the matter. As many as a half-dozen companies are bidding for exclusive U.S. streaming rights to past episodes of the show, which has been available on Walt Disney Co.'s Hulu in recent years. Viacom and the show's creators hope to secure a new deal by the end of 2019 and could decide on the winning bidder as soon as this weekend, said the people, who asked not to be identified because the negotiations are private. The value of popular TV reruns has skyrocketed, fueled by new streaming platforms seeking programming that can attract subscribers and provide an edge over rivals. Viacom and "South Park" creators Trey Parker and Matt Stone expect the multiyear deal to net more than double what Hulu paid in 2015.... One company that probably won't be bidding is Apple Inc., the people said. The tech giant has eschewed controversial programming that could damage its brand, and it's wary of offending China, where it sells a lot of iPhones. "South Park" was just banned in China after an episode mocked the country's censorship of Western movies and TV.

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