Hulu is giving customers much more control over its recommendations

Not long after rolling out a long-awaited feature (offline downloads), Hulu is today announcing a slew of improvements to the experience of actually using Hulu. First up, it’s changing the method by which subscribers give feedback on the service’s recommendations. Hulu is introducing a like and dislike system, letting you give a thumbs-up or thumbs-down to individual movies and TV shows that the algorithm suggests.

Disliking a piece of content will prevent it from being recommended again. This replaces the “stop showing this” option that Hulu already had. Liking something tells Hulu that you want to see similar shows and movies surfaced by the app. The like and dislike system is rolling out today on the web and Amazon Fire TV devices,...

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