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October 11, 2019 10:47 pm GMT

Source: Nike has picked up Russell Wilsons Tally/TraceMe in a rare acquisition

Nike has long been synonymous with premium sneakers and other sports gear, but now it seems that the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup. TechCrunch has learned from a source that the multibillion-dollar sports giant has acquired TraceMe, which […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OiFNdHCNzvg/

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