Medicare insurers are starting to offer big Apple Watch discounts

In a major step in Apple’s push to market its Apple Watch as a health and fitness device, a private Medicare insurer is now subsidizing the cost of the Watch for its members, as first reported by CNBC.

Devoted Health members can put $150 of “Wellness Bucks” toward the cost of an Apple Watch. That would shave off just over a third of the price of the $399 Apple Watch Series 5. Wellness Bucks aren’t specifically allocated for wearables; they can also go toward fitness classes and weight loss programs.

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