Why did Tinder make a show about the apocalypse? We drank margaritas and found out.

Tinder's new "Swipe Night" is a ... product? Experience? TV show? Last night during the series' premiere, the company tried to explain to reporters why it got into the content game. Honestly, it kind of made sense.

Every Sunday in October from 6 p.m. to 12 a.m. local time, U.S. Tinder users will be able to access a new five-minute scripted episode of "Swipe Night," an interactive series following a group of friends in the last three hours on Earth before a comet destroys us all.