Ninja left Twitch because his brand was too big for gaming

Tyler “Ninja” Blevins’ surprising departure from Twitch came after months of feeling like the company didn’t respect his wishes and hindered his ability to grow outside of gaming.

But Blevins’ manager and wife, Jessica Blevins, told Business Insider that Tyler’s decision to leave Twitch and move over to the Microsoft-owned streaming service Mixer in August wasn’t just a financial one. Twitch’s contract with Tyler as it pertained to outside brand deals was too restrictive, Blevins said. Twitch effectively was limiting Tyler’s ability to grow as more than just a gaming personality on the platform, she argued. Since leaving Twitch, Tyler has scored major deals with companies like Adidas, and has a small role in Ryan Reynolds’ new movie, F...

Continue reading…