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September 28, 2019 12:50 am

Apple TV Plus Movies Might Hit Theaters Before Streaming Service

Apple is reportedly talking to movie theater chains to try and get its Apple TV Plus movies shown in theaters a few weeks before they hit the streaming service. CNET reports: Apple's apparently hoping to attract established directors and producers to the $5-a-month service, and avoid creating industry tension like Netflix -- Martin Scorcese's The Irishman won't be playing in several theater chains because Netflix wouldn't agree to the usual three-month delay between the movie's theatrical debut and its arrival on streaming. The strategy Apple reportedly is taking mirrors that of Amazon, which gave the Oscar-winning Manchester by the Sea a three-month theatrical run in 2016, the Wall Street Journal noted. Sofia Coppola's On the Rocks, which stars Rashida Jones and Bill Murray, is one of Apple's first major theatrical releases. It could premiere at the Cannes Film Festival prior to its mid-2020 release, according to the Journal. The Cupertino, California, company also reportedly talked about giving The Elephant Queen, a Chiwetel Ejiofor-narrated documentary about an elephant mother leading her herd across Africa, a theatrical release so it's eligible for awards consideration. It's due to be available on Apple TV Plus at launch on Nov. 1.

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