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September 24, 2019 10:12 pm GMT

NBCU launches LX, a local news network aimed at younger cord cutters

NBCU is again going after Gen Z and millennials with the launch of a new digital news brand and soon-to-arrive streaming network, called LX — short for “Local X.” Local, because the focus is on local news and “X” because…well, it sounds cool? (NBCU says it’s for LX’s “exponential abilities,” if you want the official […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WCosSeSyofQ/

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