September 24, 2019 09:58 pm -04
Original Link: https://www.engadget.com/2019/09/24/sec-settles-with-comscore-over-fraud/
Internet metrics giant settles charges it faked its own numbers
The online ad world (among others) thrives on metrics to gauge how well its campaigns are working, but what happens when the company providing that data is cooking its own books? The industry is grappling with that issue today. Comscore and its for...Original Link: https://www.engadget.com/2019/09/24/sec-settles-with-comscore-over-fraud/
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