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September 23, 2019 03:20 pm

Snap Detailed Facebook's Aggressive Tactics in 'Project Voldemort' Dossier

Facebook for most of the past decade was Silicon Valley's 800-pound gorilla, squashing rivals, ripping off their best ideas or buying them outright as it cemented its dominance of social media. Now the knives are coming out [Editor's note: the link may be paywalled; alternative source]. From a report: A number of Facebook's current and former competitors are talking about the company's hardball tactics to investigators from the Federal Trade Commission, as part of its broader antitrust investigation into the social-media giant's business practices, according to people familiar with the matter. One of them is Snap, where the legal team for years kept a dossier of ways that the company felt Facebook was trying to thwart competition from the buzzy upstart, according to people familiar with the matter. The title of the documents: Project Voldemort. The files in Voldemort, a reference to the fictional antagonist in the popular Harry Potter children's books, chronicled Facebook's moves that threatened to undermine Snap's business, including discouraging popular account holders, or influencers, from referencing Snap on their Instagram accounts, according to people familiar with the project. Executives also suspected Instagram was preventing Snap content from trending on its app, the people said.

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