Apple doesn't say the Watch saves lives, but it wants to prove it anyway

Apple isn't claiming outright that the Apple Watch saves lives. In a new promotional video that Apple played on stage at its hardware debut event in Cupertino, it let users do that for them.

"Hearing these stories really makes my heart sing," Cook said.

But to bolster credibility for their claim that the Apple Watch is "the ultimate guardian for your health," Apple announced that it was launching three new health studies, in conjunction with reputable medical institutions, to assess issues around hearing, women's reproductive health, and heart health. 

What's more, Apple wants its customers, i.e. people who wear Apple Watches, to be the study's participants. All you have to do to participate is download a new app: Apple Research.  Read more...