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September 6, 2019 01:00 pm

Facebook Wants To Be the Hot New Dating App

An anonymous reader quotes a report from Fast Company: In spring 2018, Facebook announced that it was launching its own version of Tinder -- but designed for people who are interested in meaningful relationships. Now, after rolling out in 19 countries including Colombia, Thailand, and Canada, Facebook's dating service is available in the United States. Instead of the rapid-fire swiping found in many dating apps like Tinder and Bumble, Facebook Dating users have to tap into each profile before they can "pass" on someone or express interest by sending them a message (there is no mutual interest necessary for someone to start a conversation, which could cause problems for women who already face harassment and unsolicited messages on dating apps). The company's algorithm selects matches for you based on location -- which you verify using location services on your phone -- along with your stated preference and interests that you've indicated on Facebook. The service is entirely opt-in, for people ages 18 and over, and you won't ever be matched with your friends. A key element of helping people get to know potential matches is Instagram. For the U.S. launch, Facebook Dating will enable you to include photos from your Instagram feed inside your dating profile, and by the end of the year, users will be able to directly add Instagram stories to Dating as well, allowing potential future matches and people you're already conversing with to be able to get a sense of the slightly less filtered version of your life. "We think it's incredibly important to go where people are and allow them to bring all of these different networks and types of content to help them get the things they're trying to do done," says Fidji Simo, a vice president at Facebook and head of the Facebook app. Even though Dating is integrated directly into Facebook's app, the company has worked to create an entirely separate experience, including a separate profile and separate message thread. "Facebook also says that none of your activity on Dating will be used for advertising, based on people's feedback about privacy (something Facebook has historically failed to provide)," reports Fast Company. "Facebook does put that data to use though: Information the company collects on you will be used to inform future matches that it shows you."

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