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September 4, 2019 02:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Uxq5I1nn4MA/googles-paid-search-ads-are-shakedown-and-ransom-basecamp-ceo-says
Google's Paid Search Ads Are 'Shakedown' and 'Ransom', Basecamp CEO says
An anonymous reader shares a report: Do a Google search for Basecamp, a web-based project management tool company, and you might see one or more ads for competitors show up in results above the actual company. Basecamp CEO and co-founder Jason Fried sounded off against the practice Tuesday, calling it a "shakedown" and saying it's like ransom to have to pay up just to be seen in results. "When Google puts 4 paid ads ahead of the first organic result for your own brand name, you're forced to pay up if you want to be found," he tweeted Tuesday afternoon. "It's a shakedown. It's ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad." The tweet includes the screenshot of an ad for Basecamp, reading "Basecamp.com -- We don't want to run this ad." The copy says "We're the #1 result, but this site lets companies advertise against us using our brand. So here we are. A small, independent co. forced to pay ransom to a giant tech company."Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Uxq5I1nn4MA/googles-paid-search-ads-are-shakedown-and-ransom-basecamp-ceo-says
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