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August 30, 2019 01:30 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/ZUOZap7_uC8/disney-is-leading-the-charge-against-netflix-by-returning-to-weekly-episode-releases
Disney Is Leading the Charge Against Netflix By Returning To Weekly Episode Releases
At Disney's biannual D23 Expo executives revealed that episodes on the upcoming Disney+ streaming service will follow a weekly release schedule, unlike Netflix's binge-able season drops. "A show like the Marvel Cinematic Universe spinoff Loki, which is slated to run approximately six hours (likely meaning six episodes total) will come out over the course of six weeks," reports The Verge. "That's similar to the way Hulu (which is also owned by Disney), Amazon, and HBO Now operate." From the report: But while HBO Now doesn't have streaming exclusives and is tied into HBO's weekly release schedule, Disney and Hulu aren't tied to traditional network schedules. They've voluntarily chosen to release most episodes on a week-to-week basis. (Hulu often releases three episodes at once to kick off a season, then drops to one per week afterward.) Apple is reportedly planning to take the same route when its streaming service, Apple TV Plus, launches this fall. The weekly release model is a smart move for Disney -- and potentially any new streaming service that's initially focused on building a subscriber base, rather than servicing a demanding, preexisting one. Tying new content to beloved franchises, then doling it out a bit at a time is a way for Disney, in particular, to keep subscribers hooked. When Disney+ launches, people who want to watch all of Jon Favreau's Star Wars series, The Mandalorian, will need to keep their subscriptions active for at least a couple of months. While cord-cutters routinely look for ways to dip in and out of new services, bingeing the content they care about, Disney is looking to keep its initial subscribers stable while adding more throughout the year. The strategy is crucial for Disney to reach its estimated goal of around 10 million customers by the end of 2020.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/ZUOZap7_uC8/disney-is-leading-the-charge-against-netflix-by-returning-to-weekly-episode-releases
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