Amazon.com burns for the Amazon that 'really matters' with this Chrome Extension

While the Amazon rainforest burned, Amazon dot com inadvertently capitalized on related search traffic.

Now, two developers are calling attention to the devastating fires in the Amazon with a new Chrome extension. As spotted by Vice, the "Amazon Is Burning" extension superimposes pixelated flames onto Amazon dot com, showing the site's daily deals engulfed in a digital inferno. 

After the fire conquers the site, users are prompted to donate to the conservation nonprofit Rainforest Trust. The developers write that they created the extension to help users "Turn your attention to the Amazon that really matters." Read more...