Astrology apps are more popular than ever, but they're not very lucrative...yet

Astrology apps are having a moment. 

Whether it's Co-Star's strange (and meme-worthy) push notifications, or dating apps asking about your astrological sign, horoscopes suddenly seem to be everywhere.

Investors have noticed, funneling venture funds into buzzy startups in the hopes of cashing in on the craze. If the industry continues to grow, it could one day be a $2 billion market, according to one particularly optimistic venture capitalist recently quoted by The New York Times. 

But the data we have now suggests that that future is still a long ways off. While App Store data shows a sharp uptick in popularity of astrology apps in recent weeks, most users still aren't paying for them. Read more...