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August 28, 2019 01:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/kIU4WkdGZqk/north-carolina-sues-8-e-cigarette-companies-for-allegedly-marketing-to-kids
North Carolina Sues 8 E-Cigarette Companies For Allegedly Marketing To Kids
An anonymous reader quotes a report from Gizmodo: North Carolina is aggressively going after the vaping industry for what the state sees as its role in getting kids hooked on nicotine. On Tuesday, State Attorney General Josh Stein announced that his office would be filing lawsuits against eight e-cigarette companies, arguing that each purposefully targeted underage customers. The lawsuits follow a similar one filed by Stein's office against the vaping giant Juul in May. According to Stein, the eight named companies -- Beard Vape, Direct eLiquid, Electric Lotus, Electric Tobacconist, Eonsmoke, Juice Man, Tinted Brew, and VapeCo -- all ran afoul of the state's Unfair or Deceptive Trade Practices Act. They're alleged to have used colorful labeling and sweet flavors in their products to knowingly entice kids into buying them. They're also accused of failing to take even meager steps to prevent children from getting their hands on these products, such as instituting age verification checks on their websites. "One look at their marketing materials demonstrates just how egregious their sales tactics are -- with flavors like cotton candy, gummy bear, unicorn, and graham cracker, they're clearly targeting young people," Stein said. "To teenagers, the health and addiction risks of vaping are simply too high. That is why my office is asking the court to protect our kids by shutting down these operations in our state." A lawsuit filed last week in Chicago accuses e-cigarette maker Juul Labs and Philip Morris USA of similar misconduct, such as illegally marketing nicotine-delivery devices to minors and deceiving consumers about the risks of vaping.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/kIU4WkdGZqk/north-carolina-sues-8-e-cigarette-companies-for-allegedly-marketing-to-kids
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