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August 19, 2019 08:20 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/KBpDwj2QH2U/
TikToks new Hashtag Challenge Plus lets video viewers shop for products in the app
TikTok, the short-form video platform favored by young adults and teens, has launched a new feature that allows users to shop for products associated with a sponsored Hashtag Challenge, without leaving its app. These sponsored challenges are Gen Z-friendly marketing campaigns where users are prompted to post videos of them using a product — like […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/KBpDwj2QH2U/
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