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August 16, 2019 06:05 pm

Amazon's Creepy Twitter PR Army is Growing

On Wednesday, a horde of Amazon employees rushed to defend the honor of the world's richest man. From a report: The employees -- known as "FC ambassadors," for Amazon's Orwellian-sounding "fulfillment center" warehouses -- flooded into the mentions of several Twitter users. This isn't the first time these accounts have attracted attention. Earlier this year, the accounts descended on Twitter with coordinated anti-union talking points. The FC Ambassador program made its debut last August and also seemed to coordinate talking points about how great it was to work at Amazon. The program backfired most recently after a Twitter thread of FC ambassadors went viral, with many people saying the tweets were dark or dystopian (others raised doubts about their legitimacy). When TechCrunch first covered the Amazon FC Ambassador accounts in August 2018, there were around 14 accounts. That army has grown. This week, Motherboard found more than 40 FC Ambassador accounts on Twitter which appear to be genuine. Open source intelligence collective Bellingcat did their own investigation, and found close to 60 accounts. The accounts are spread across the world, with users not just based in the U.S., but Spain, the UK, Germany, and elsewhere too.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/xY48KnLKc54/amazons-creepy-twitter-pr-army-is-growing

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