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August 16, 2019 01:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/-hdAVgy2oKs/amazon-offered-vendors-amazons-choice-labels-in-return-for-ad-spending
Amazon Offered Vendors 'Amazon's Choice' Labels In Return For Ad Spending
DigiDay has reviewed a pitch deck detailing a 2017 bidding program for the "Amazon's Choice" label, a mark that denotes than an item is recommended and gives certain products higher placement in search results. While the mark is now believed to be operated by Amazon's algorithms, sources say that Amazon actually offered sellers the chance to bid on the mark back in 2017. An anonymous Slashdot reader shares the report: Amazon has previously offered vendors the ability to "bid" for an Amazon's Choice badge by lowering prices and spending more money on advertising, bringing into sharper focus how the program, which recently came under fire from senators, actually works. It's unclear whether or not this offer was taken up by any Amazon vendors, or how long the program was offered before it was discontinued. One source believed it was only offered for a few months.The criteria for each bid focused on reviews and in-stock rate. To be considered, Amazon required brands to be able to keep products in stock for a 12-month duration, keep customer review ratings above four stars, and maintain certain technical specifications for their respective subcategories. Essentially, Amazon was only interested in bids from brands already selling high-quality products on its platform. From there, Amazon wanted to drive attention to products in each category that would maximize its profitability. In an email to a brand client, an Amazon strategic vendor service manager recommended the brand drop its selling price by $30 in order to win the bid, a move that would increase Amazon's profits on the sale. For vendors, access to a strategic vendor service manager, considered to provide inside access to Amazon, costs hundreds of thousands of dollars per year. When asked if the program existed, an Amazon spokesperson denied that this program was offered.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/-hdAVgy2oKs/amazon-offered-vendors-amazons-choice-labels-in-return-for-ad-spending
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