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August 15, 2019 04:50 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/mlcsydYftBM/spotify-plans-to-sell-a-more-expensive-version-of-its-music-service-in-scandinavia-in-a-te
Spotify Plans To Sell a More Expensive Version of Its Music Service in Scandinavia in a Test To See Whether It Can Raise Prices Around the World
Spotify plans to sell a more-expensive version of its music service in Scandinavia, a test to see whether it can raise prices around the world, Bloomberg reported Thursday, citing people familiar with the matter. From the report: Spotify will raise the price of its family plan by about 13%, said the people, who asked not to be identified because the increase hasn't been announced. The test doesn't mean Spotify will raise prices elsewhere or do so permanently in Scandinavia, they said. Raising prices could boost revenue in markets where Spotify already has a strong presence. The company is based in Stockholm, and its music service is the dominant player across Northern Europe. The current family plan costs about $15 a month and lets up to five people use the service. Spotify has also tested a plan called Premium Duo that offers two subscriptions for 12.49 euros ($13.91) a month.at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/mlcsydYftBM/spotify-plans-to-sell-a-more-expensive-version-of-its-music-service-in-scandinavia-in-a-te
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