Twitter wants you to follow 'interests', instead of just people

Twitter just unveiled yet another experiment it's hoping will help make its service a more welcoming place: the ability to follow topics the same way you might follow individual accounts.

The company has discussed some version of this idea for more than a year, but the latest iteration of the concept, aka "dedicated interest experiences," would insert the new topic-based tweets in your main timeline, rather than the app's Explore tab. 

Twitter could prompt you to follow a specific topic and then pull in a selection of relevant tweets around that topic, regardless of whether you follow those accounts individually. Conversely, you could also opt to mute specific topics. Read more...