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August 14, 2019 02:00 pm

AI Startup Boom Raises Questions of Exaggerated Tech Savvy

SoftBank-backed startup offers 'human-assisted' artificial-intelligence; current, former employees say company inflates its tech expertise. WSJ reports: Startup Engineer.ai says it uses artificial-intelligence technology to largely automate the development of mobile apps, but several current and former employees say the company exaggerates its AI capabilities to attract customers and investors. The competing claims reflect a growing challenge in the tech world of assessing a company's proficiency in artificial intelligence, which refers to technologies that can allow computers to learn or perform tasks typically requiring human decision makers -- in many cases helping companies save money or better target consumers. Because AI technology is complex and loosely defined, nonexperts can find it hard to discern when it is being deployed. Still, money is flowing into the sector, and many startups can say they use AI as a way to lure investments or corporate clients even when such claims are difficult to vet. London and Los Angeles-based Engineer.ai raised $29.5 million last year from investors including Deepcore, a wholly owned subsidiary of SoftBank. Other backers include Zurich-based venture-capital firm Lakestar -- an early investor in Facebook and Airbnb -- and Singapore-based Jungle Ventures. Engineer.ai was spun out of an earlier company in 2016, the company has said. When announcing its funding last year, it said it had notched $24 million in revenue while self-funding its operations. Engineer.ai says its "human-assisted AI" allows anyone to create a mobile app by clicking through a menu on its website. Users can then choose existing apps similar to their idea, such as Uber's or Facebook's. Then Engineer.ai creates the app largely automatically, it says, making the process cheaper and quicker than conventional app development. [...] Documents reviewed by The Wall Street Journal and several people familiar with the company's operations, including current and former staff, suggest Engineer.ai doesn't use AI to assemble code for apps as it claims. They indicated that the company relies on human engineers in India and elsewhere to do most of that work, and that its AI claims are inflated even in light of the fake-it-'til-you-make-it mentality common among tech startups.

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