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August 8, 2019 02:43 pm

Google Attempts To Solve Podcasting's Discovery Problem By Embedding Playable Episodes in Search

From a report: Looking for a specific podcast has always been a straightforward process: Plug in the title or the host's name in an app store or search engine and you're golden. But when you're not sure what you're looking for or just want to peruse your options based on a topic, you've had to rely on articles with roundups of different shows, random Twitter recommendations, or bounce from platform to platform with your query. Sites like Listen Notes and Audiosear.ch (until it shut down in 2017), among many other startups determined to crack podcast discovery, were created to solve this problem by aspiring to be the Google for podcasts. But now Google wants to be the Google for podcasts. Starting today, the company announced that it's updating its search function to include playable episodes within the search results around a topic. So if you're looking for "podcasts about grilling" or "knitting podcasts," results will surface with relevant episodes "based on Google's understanding of what's being talked about on a podcast," according to a Google blog post, "so you can find even more relevant information about a topic in audio form."

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