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July 31, 2019 04:39 pm GMT

Direct-to-consumer lingerie brand Lively acquired for $85M

Lively, a lingerie business founded and led by former Victorias Secret executive Michelle Cordeiro Grant, has sold to intimate apparel brand Wacoal for $85 million. The deal includes up to an additional $55 million in performance-based payouts. Lively, headquartered in New York, had raised $15 million in venture capital funding, including a $6.5 million Series […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/g0ClrQsl0fE/

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