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Adblocking: How about nah?
For more than a decade, consumer rights groups (including EFF) worked with technologists and companies to try to standardize Do Not Track, a flag that browsers could send to online companies signaling that their users did not want their browsing activity tracked. Despite long hours and backing from the FTC, foot-dragging from the browser vendors and outright hostility from the big online media companies mean that setting Do Not Track in your browser does virtually nothing to protect your privacy.Do Not Track grew out of widespread public concern over invasive "behavioral advertising" that relied on tracking to target ads; despite a generation of promises from the ad industry that consumers would welcome more relevant advertising, the consistent result has been that users are freaked out by "relevant" ads because they understand that relevancy is synonymous with privacy invasion. Nothing is so creepy as ads for a product you looked into earlier following you from site to site, then from app to app, as you are tracked and retargeted by a desperate vendor's algorithm.
Internet users didn't take this situation lying down. They wanted to use the Web, but not be tracked, and so they started to install ad-blockers. A lot of ad-blockers, and more every year.
Ad-blockers don't just stop users from seeing ads and being tracked (and indeed, some ad-blockers actually track users!). They can also stop the publishers and marketers who rely on tracking and ad-clicks from earning money. Predictably, industry responded with ad-blocker-blockers, which prevented users from seeing their sites unless they turned off their ad-blocker. Read the rest
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/IyKbLBnrQGs/largest-boycott-in-history.html
