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July 18, 2019 01:00 pm GMT

Toys R Us taps tech startup b8ta to bring its stores into the future

b8ta, the retail as a service startup that has partnered with the likes of Google and Macy’s, is getting into the kids’ toys space. As part of a new joint venture with Tru Kids Brands, which owns Toys “R” Us, b8ta will bring its expertise in experiential retail to the iconic children’s toy store. Both […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iR59b2HKSD4/

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