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July 12, 2019 12:10 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iktKqqkIm78/
WPP sells 60% of market research giant Kantar to Bain, valuing Kantar at $4B
Some M&A is afoot in the world of market research and analysis, underscoring just how much of our media consumption and consumer habits revolve around digital platforms. WPP today announced that it would sell 60% of Kantar — the firm that provides stats and insights on how consumers buy and think of products in services […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iktKqqkIm78/
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