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July 11, 2019 07:20 pm -04

Nielsen wants to track podcast data by... calling people

Are true crime podcasts as popular with Millenials as they are with Baby Boomers? Does the under-35 crowd listen to wellness podcasts? Nielsen, the company behind the TV ratings system, will begin to survey Americans about their podcast consumption h...

Original Link: https://www.engadget.com/2019/07/11/nielsen-wants-to-track-podcast-data-by-calling-people/

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Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

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