Facebook tries to explain the complicated world of ad tracking

Facebook is trying to shine a light on one of the more confusing  aspects of the advertising industry: how webs of seemingly unrelated companies use your data to serve ads.

The social network is updating its advertising settings to make it a bit easier to see how advertisers are getting your information, why you're targeted for specific ads, and how to opt out of them.

To make this happen, Facebook is making a couple updates. The most notable change are new sections in Facebook's advertising preferences that lets you see exactly how companies wind up with your info.

The first section, labeled "advertisers who have uploaded a list with your information and advertised to it," includes businesses you've frequented (either online or IRL) that have uploaded your information to  Facebook.  Read more...