These sex toy ads were banned from the subway. Now the company is suing.

The pearl-clutchers at the MTA have a big, sex toy-shaped problem on their hands.

Dame, which makes precisely engineered sex toys for women, is suing New York's Metropolitan Transit Authority (MTA) for rejecting its advertising campaign. 

"The vague and sexist reasons behind the MTA's refusal to show our ads are not only barring many businesses like ours from growing their companies, but their censorship is a violation of First Amendment rights," Alexandra Fine, CEO and co-founder of Dame Products, told Mashable.  

The lawsuit claims that while the "MTA has previously welcomed advertisements that celebrate human sexuality," its rejection of Dame's female pleasure-centric campaign is a violation of the company's right to free speech, due process, and equal protection under the law. Read more...