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June 14, 2019 09:30 pm

Digital Marketer Mailchimp Bans Anti-Vaccination Content

Digital marketer Mailchimp has removed several anti-vaccination "activists" from its platform and will no longer provide services to newsletters that push anti-vaccination content. From a report: The move to block the anti-vaccination rhetoric follows similar actions by other tech companies and comes on the heels of increased pressure from public health advocates and lawmakers on digital platforms to curtail the spread of health misinformation. "Mailchimp has shut down a number of accounts for anti-vaccination content that violates our Terms of Use, and we're adding this category to our routine searches for prohibited content," a Mailchimp spokesperson said in a statement provided to NBC News. "Spreading misinformation about the safety and efficacy of vaccines poses a serious threat to public health and causes real-world harm. We cannot allow these individuals and groups to use our Marketing Platform to spread harmful messages and expand their audiences." The company began quietly enforcing this decision last week. "We trust the world's leading health authorities, like the CDC, WHO, and the AAP, and follow their guidance when assessing this type of misuse of our platform," the spokesperson said, referring to the Centers for Disease Control and Prevention, the World Health Organization and the American Academy of Pediatrics.

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