How to Be Great? Just Be Good, Repeatably

This article was originally published on my blog, where I often write about personal growth, remote work, learning to code, and women in tech.

Over the years, weve all encountered our fair share of successes and failures. As Ive acquired more of both under my name, Ive started to contemplate which experiences were truly great and why.

Interestingly enough, I realized that it was not the sporadic highs that were exceptional, but instead the long hauls; the sequences of events that seemed minimal at each juncture, but compounded into major gains. This led me to think further about what greatness truly means. Ive come to learn that its not about overnight successes or flashes of excellence, but periods of repeatable habits.

Perhaps great, is just good, but repeatable.

Consider This

Before stepping into the bulk of this article, I want to clarify two things:

• Greatness is not instantaneous
• Greatness is earned

The first step in becoming great is recognizing that youre likely not already great. In fact, it comes from recognizing that there is no such thing as greatness at a specific instance in time. Greatness is instead a reflection of a period of effort, since greatness in a single instance can be reduced to luck.

Moreover, being great is not about being better than someone else. It is about being dependable and disciplined, and ultimately it is earned.

Many people, in theory, want to be great. In fact, each month 1000 people search how to be great, 260 people search how to become perfect, and 2400 people search how to be the best every month, looking for discrete answers on how to get from 0 to 1. Yet, many people in life realistically do not want to put in the effort over a sustained period of time to actually get to 1. They are looking for the secrets to success that in many ways, do not exist. You know what brings success? Hard work brings success.

So before proceeding forward in this article, I implore each of you to consider that if greatness is truly is a reflection of non-instantaneous, earned effort, ask yourself if thats the life youd like to live. Ask yourself whether youd like to spend your days, weeks, months, and years in a constant uphill battle.

If you ultimately find that you dont want to do that, thats fine! It doesnt make you less of a person. At least youve broken from the holding pattern of thinking you want to do X but not understanding why you havent gotten there yet. And if thats the case, go enjoy your Netflix and chill completely guilt free.

With that in mind, lets dive into what truly makes someone great.

Its Hard to be Consistent

Theres a false impression that success or notoriety comes with being flashy. This notion comes from the media focusing on outliers, whether it be events or personalities which diverge from the norm. Not only can this encourage people to aim for notoriety just for the sake of it (think Elizabeth Holmes), but it makes the rest of us believe that correlation (of those outliers) is causation; in other words, success of those individuals is due to their offbeat ways. But heres another storyline: the most sure and therefore the best way to success is through consistency.

Until you work as hard as those you admire, dont explain away their success as luck. - James Clear, Atomic Habits

To be clear, consistency isnt necessarily the easiest way to success, but one that can be achieved with a higher level of certainty, rather than hoping for a lottery win or someone to discover you. Continuous effort is a more thoughtful approach that leads to greatness when the following statements are true:

1. Inputs are consistent over time
2. Intentional inputs lead to expected outputs

Consistency

No one who can rise before dawn three hundred sixty days a year fails to make his family rich - Outliers

There is a famous saying from Napolean Hill which says, If you cannot do great things, do small things in a great way. I would actually argue the quote should be, If you cannot do great things, do small things a great number of times.

If you dont have the opportunity to do great things, focus on consistently achieving small wins. These small things in fact do not need to be done in a great way, but a good way, repeatably. In fact, I would advise not to focus on perfection, as it is often the enemy of the successful.

Theres glimmer and hoopla around unpredictability, but in reality, its much more difficult and therefore impressive, to be predictably good. For example:

• Its easy to wake up whenever you feel like it.
• Its hard to stick to a routine of getting up at 6AM.
• Its easy to pivot from side project to side project, focusing on the new shiny object of the month.
• Its hard to stick with a side project for years, many of which may not be profitable for a long while.
• Its easy to give up on someone when you hit a roadblock or the next potential partner becomes available.
• Its hard to be faithful and invest in a relationship for decades.

We normally set out in life with good intentions. We intend to set a morning routine or work on a business until its profitable or to love someone forever. We imagine that as we invest in something, we will naturally continue to move in the right direction. If anything, things will get easier, right?

The described trajectory is what we perceive on the left. Predictable, linear, and a direct reflection of effort put in.

Rarely does success in anything look like that. Life is a series of tiny nodes that tend to look more like the right hand side. There two key elements worth calling out in the more realistic graph on the right:

• Compounding is always present. The earlier steps in any process will be more strenuous, yet its difficult to imagine the potential compounding that comes later on.
• With the ups, there are always downs. This seems obvious, but we often forget this when we are in periods of down. We quit at these local minimums (the highlighted sections in red above), because we cannot see the next peak right around the corner.

Casey Neistat

@casey

a friend just emailed me this note in response to my 'burn out' video. wanted to share;

'the addiction to having success is what makes you feel unsuccessful at the times when you're not feeling the immediate dopamine hit of your work 'succeeding' at that precise moment.'

14:43 PM - 07 Feb 2019

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Marcio Novelli

@marcionovelli

@CaseyNeistat We have lost our ability to appreciate delayed gratification and, some of us who struggle with perfectionism, can either create repeatedly until we get it right never truly feeling fulfilled with our work, or, we avoid creating all together in fear of failing.

14:49 PM - 07 Feb 2019

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The local minima are especially psychologically taxing due to something called the Hedonic treadmill or hedonic adaptation. Essentially, as someone achieves new successes in various aspects of their lives, their baseline shifts to reflect that new level and therefore, their expectations and desires are re-established as well. There is no net gain in happiness and thus, it becomes even more difficult to stay level-headed during these down moments.

That is exactly why a specific search for success can be problematic and instead of looking for unsustainable shortcuts in life, its much more effective (and healthy) to aim for continuous habits that bring you success as a byproduct, not as the end goal.

The only way to become excellent is to be endlessly fascinated by doing the same thing over and over. You have to fall in love with boredom. - Atomic Habits, James Clear

On your journey to greatness, you need to fall in love with the process which includes many local minima and maxima. Staying consistent and pushing through both of these continuously is what will truly differentiate you from those that are simply good and isolate you as one of the few that are great.

Inputs Outputs

The second important aspect of achieving greatness is acting with intention. Your actions and results will not always reflect your intentions, but as you move towards greatness, you should have a better idea of what inputs actually deliver output. Youll still make mistakesas we all dobut youll have a better grasp on what is more likely to work out. For example, your success rate may be 30%, versus someone flying blind with a 5% success rate.

Lets look at a simple example:

Imagine company X has two sales people. Salesperson A happens to land a $1M deal in his first week. However, he struggles to land anything substantial for the next 6 months. Meanwhile, salesperson B manages to develop a process over the first month, bringing in only $100k which hes able to scale up and double month over month.

After six months, this will be the revenue generated by each party.

Youre probably thinkingSo what? Thats just a classic example of compounding.

Yes! Thats exactly the point. The best things in life often arent miracles, but well-thought out approaches that are sustainable. The same thing is true with businesses, marriages, and just about anything with repeatable elements. If you invest time into solving for what leads to success continuously, you will reap those benefits for years to come. _So even in the least quantifiable situations, reflect back on what couldve made a previous loss a future win. _

Consider the best companies over time. None of them emerged overnight, nor was there a single inflection point that determined the success or notoriety of these companies. The line of separation between the great companies of all time and the not so great, is their ability to stand the test of time.

Would you rather be Juicero that raised $100M and went bankrupt within a year of its Series C, or Zoom, which took almost 8 years to take on more funding than $30M and is now one of the most profitable and highly sought after unicorns in the valley?

On top of consistency, greatness comes from asking the right questions and iterating to learn what inputs drive favourable outputs, and ideally why. Greatness comes from an identified or researched process that when followed, has some degree of certainty in the outcome.

Moving fast and breaking things is not a strategy, unless you are clearly defining a process of learning so that in the future, you can move fast and break less of the same things.

A Habit of Progression

The definition of insanity is doing the same thing over and over again, but expecting different results. - Albert Einstein

Understand that in order to achieve the things you want in life, youll need to establish a habit of progression. You literally need to become good at being decent.

There is one thing to clarify: this habit of progression must come with the right inputs. Being consistent with something leading you in the wrong direction, will unsurprisingly lead you in the wrong direction. So if this is the way you are constantly moving (excluding short periods of local minima), pivot until you determine what the right inputs are. I recently stumbled upon a concept of zero acceleration, but non-zero velocity, which encapsulates this idea well.

Before you find the path that you want to double down on, this habit of progression takes the form of iteration. I see many people who are stuck in this stage and feel like theyre moving nowhere. Perhaps they go take a degree for a year and find that wasnt right. Maybe they do and work for a company for two more and realize that wasnt right either.

If youre struggling to identify the right path, create more nodes of optimization. For example: if youre making changes every year, you only have maybe 80 in your entire life to make. Instead, try testing things intentionally every month or even every week. Pilot a lot and then double down when you have found your path towards good.

You may ask, what makes good, good?. Ask yourself the question: If I were to continue this everyday for the next year, would I be in a better place? If the answer is yes, you have a path towards good.

Once you have found your inputs, then youre in a good place to turn those inputs into the right habits through deliberate practice. Ie: youll be in a place to shift from good to great.

This process of shifting between iteration and consistency is all part of developing a habit of progression. Once you make this habit your north star, you are no longer dependent on that one big break or that one company to finally give you a chance.

And finally, if youre reading this advice and think, Ive heard this before, then ask yourself whether youve truly acted on this advice. When is the last time you truly iterated and tried new things? When is the last time you found something good and then truly stuck to it for years?

Two Steps Out

While youre moving towards greatness, keep in mind that it will likely happen slowly and thats okay.

When I think about the growth trajectory of my life and similarly, anyone that Ive been close with, changes have always happened slowly. Whether it was a close family member falling into deep mental illness or friends building businesses to near-unicorn valuations, nothing ever happened overnight. Even more notably, no one would have ever expected those outcomes years prior.

In the grand scheme of things, I think its because you can ever see two steps out. What do I mean by that?

Say that in life there are 100 tiers of happiness. Of course, life is more complicated and dynamic than this view, but bear with me for a minute. Lets say that youre on Tier 57. I think its nearly impossible to fully empathize or even comprehend levels 21 and similarly 89, unless of course youve been there before. Even if you have, it becomes a distant memory thats difficult to fully internalize. Remember, the Hedonic treadmill is almost always at play.

Why is this important? Everyone wishes to elevate their life and in association, their happiness. For us to reach these top tiers, we cannot hope for this to just happen. We must expose ourselves to various inputs that may lead to better outputs, and train ourselves to recognize whats working.

And thats exactly the point of continuous improvement. Since I believe that we can only ever see two levels out, we cant discover these new inputs without slow, but repeatable change. We must explore 58 and then 59 and then all of a sudden, 61 will appear as this new array of opportunity we had never considered before.

As a more tangible example, when I started working in an office, I simply couldnt fully visualize remote work. I knew it existed, but I couldnt truly imagine this new way of living. And even once I started working remotely, it took years of iteration and pivoting to expand into the lifestyle that I now call my own. And of course, theres probably many more tiers to explore that I simply havent visualized yet.

To exist is to change, to change is to mature, to mature is to go on creating oneself endlessly. - Henri Bergson

Thats precisely why its good to continuously surround yourself with new environments and people, and to focus on slow but steady compounding. I think this tweet from Michael Nielson captures what Im trying to communicate.

michael_nielsen

@michael_nielsen

Since reading this 6 months ago, I've come to think it's half a dozen of the best paragraphs I've ever read on how to get much, much better at anything: (by @autotrnslucence )

03:52 AM - 16 Dec 2018

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Try to remind yourself as youre iterating, that there are new levels that you cant even conceptualize right now. Regardless of how far along you are, know that these new levels of success will appear as you work towards the next one or two. And soon enough, youll be 10 levels ahead of what you could have ever imagined.

Stop Speculating

I have seen impractical and improbable things accomplished. All it took to achieve improbable things was an optimistic attitude and a refusal to give up. - The Woman Who Smashed Codes

James Clear, from Atomic Habits mentions a study in which students in Jerrey Uelsmanns University of Florida photography class were divided into two groups. The first group would be the quantity group, while the second would be the quality group. The former would be judged solely on the number of photographs they submitted, while the latter would be graded on the excellence of a single image.

The interesting outcome of the experiment was that the best photos were produced not by the quality group, but by the quantity group. Why? While the quality group spent their time speculating what perfection may have been, the quantity group took action in testing what was truly great.

It is easy to get bogged down trying to find the optimal plan for change: the fastest way to lose weight, the best program to build muscle, the perfect idea for a side hustle. We are so focused on figuring out the best approach that we never get around to taking action - James Clear, Atomic Habits

In other words, the search for greatness is often misguided, perhaps because what we imagine to be great, is in fact not that great at all. Instead of speculating what may make you great, get out there and start doing. Do not look for perfection or even greatness, but instead signs of good and start making tangible progress.

Sahil Lavingia

@shl

Building products, writing, and painting are not mental excercises, they are physical ones.

Reading to improve is like watching someone else workout it does almost nothing for you.

To run better, run.
To paint better, paint.
To write better, write.
To build better, build.

18:46 PM - 16 Apr 2019

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How Do You Become Great?

So if youre still asking the question, How do I become great in life?, I would ask you to reframe the question as How do I become good in life or even How do I become decent and focus on developing those habits to repeat over time. Transform these habits to be your baseline.

Remember, there is no magic moment when you become great, so if you are looking for your path towards greatness, stop looking for greatness and consider that your most probable path there is just to focus on whats good.

If you have an understanding of what inputs equal favourable outputs then continue moving in that direction. As you move past the local minima and maxima, youll soon be beating out the 50% that quit at X time, the 75% that quit at Y time, and the 90% that quit at Z time. Soon enough, youll be the great one that was once just good among the rest, but stuck with it and learned something along the way.

Remember, great is just good, but repeatable.

This article was originally inspired by me trying to more deeply understand what made people great, but ended up being a dive into some of the psychology Ive been experiencing more recently. Over the last few months, I think Ive been on one of my local minimums in terms of direct success, but in writing this I feel motivated to keep pushing to my next local maximum, with the understanding that there will be many more of both moving forward.

If youre interested in learning more about habit building and long-term progression, I would recommend the following books:

1. Power of Habit
2. Atomic Habits
3. Outliers

PS: Come join the conversation on Twitter.

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