Apple doesn't backtrack the way Steve Jobs did. That's a problem.

When Apple Senior VP and noted dad-joke-maker Craig Federighi announced Monday that iTunes would soon add access to Mail and Safari, a handful of "whoops" from the audience suggested some Apple fans were taking him seriously. 

That's not surprising, given that these new moves came as part of a litany of features iTunes has added over the years. The whole point of the joke was that it sounds like something Apple would do.

"Nailed it!" Federighi told the crowd of developers at WWDC in San Jose before revealing that, in fact, the functionality of iTunes would now be split among three apps new to the Mac (Music, Podcasts, and TV).  Read more...