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June 3, 2019 08:35 pm GMT

Is your event strategy paying off? How to calculate your event ROI

Events have increasingly become an important channel in the marketing mix, despite how notoriously impossible it is to measure the ROI, or return on investment. When people show up to your event...

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/m4LQ_cHVfYQ/

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