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May 31, 2019 04:09 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/f1Dg0q03ujA/
Targeted ads offer little extra value for online publishers, study suggests
How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user? A new piece of research suggests publishers make just 4% more vs if they were to serve a non-targeted ad. It’s a finding that sheds suggestive light on why so […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/f1Dg0q03ujA/
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