Lyft adds in-app pronoun choices for riders

Lyft is the first ride-hailing app to ask what pronouns you use when you ride in a car, whether that's male, female, plural pronouns, or other options. 

The ride-sharing service announced Wednesday that starting today for LGBTQ Pride month (that's June) and going forward, riders can add pronouns onto their profiles, and choose from five different options:

1. They/Them/Theirs

2. She/Her/Hers

3. He/Him/His

4. My pronoun isn't listed

5. Prefer not to say

Lyft's soon-to-be-former chief marketing officer Joy Howard said in a phone call this week that the pronoun addition is part of Lyft's "Two is Too Few" campaign calling out the gender binary engrained into our society. Lyft is adding pronouns to be part of creating an "inclusive platform," she said.  Read more...