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May 22, 2019 01:00 pm GMT

Roku launches new ad tool to compare linear and streaming audiences

Roku has been getting more serious about its ad business, and today it’s launching a new tool designed to make advertisers comfortable with moving their spending over from traditional TV. Alison Levin, Roku’s vice president of ad sales and strategy, pointed to data from Magna Global estimating that while over-the-top viewing accounts for 29 percent […]

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