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May 22, 2019 03:10 pm -04

Apple is trying to make web ads truly private

Apple's privacy push is extending to an area where you might not expect it: web ad tracking. The company's John Wilander has outlined a new system, Privacy Preserving Ad Click Attribution, that would help marketers track the success of ads without t...

Original Link: https://www.engadget.com/2019/05/22/apple-privacy-protecting-web-ads/

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Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

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