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May 15, 2019 02:10 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ElQAoKfEMBk/
Measured promises a smarter approach to ad attribution
Measured is giving advertisers a new way to determine whether their ads are actually working. Many of those advertisers currently rely on multi-touch attribution, an approach designed to measure how each channel and each ad contributed to a purchase decision. In fact, that’s what Measured CEO Trevor Testwuide offered athis last startup, Conversion Logic. But […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ElQAoKfEMBk/
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