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April 29, 2019 07:00 pm

Walmart Bets on TV Shows for Families, Date Night in Media Push

Walmart already sells more TVs than anyone. Now it wants to make the shows you watch on them, too. From a report: The retailer plans to bankroll at least a half-dozen original programs over the next year, and will unveil the first few to advertisers in New York this week, Bloomberg reported Monday, citing people familiar with the plans said. Walmart has talked with several Hollywood studios about rebooting family-friendly projects from years ago, said the people, who asked not to be identified because the plans aren't public yet. Walmart's slate is supposed to lure more viewers to Vudu, a company-owned streaming service that already offers free programs with commercials, along with online rentals and sales of movies and shows. [...] With streaming starting to supplant DVDs, Walmart acquired Vudu in 2010 to gain a foothold in the burgeoning market for online entertainment. But the service has been an also-ran, while Netflix, Google, Apple and Amazon built global audiences in the tens of millions. [...] Unlike Netflix and Amazon, Walmart isn't going to sell its customers a subscription. It sees an opportunity to generate cash by using shows on Vudu to advertise products. The Bentonville, Arkansas-based retailer has been pitching advertising agencies in recent weeks, eager to line up deals in time for its presentation this week.

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