Marriott is coming for Airbnb with a fancypants version of homeshare rentals

The hospitality group Marriott International is getting into home sharing, the concept that was supposed to disrupt the hotel industry itself.

As soon as next month, Marriott will launch its new home sharing vacation rental program, the Wall Street Journal reports. It takes on home sharing competitors, namely Airbnb, that have been eating away at hotel profits. 

The new offering is an expansion on a small pilot program the company ran in European cities last year. It will have some key differences from Airbnb,  that could attract customers who want the uniqueness and space of a home rental, with more assurances of the quality of their experience. Read more...