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April 22, 2019 07:00 pm

Podcast Wars: $100 Million Startup Luminary To Launch Tomorrow Without Some Publicly Available Popular Podcasts

Luminary, a $100 million venture-backed podcasting company, will debut its service tomorrow. It offers two tiers to customers: subscription-based shows without ads or podcasts for free but deal with ads as a price. But it has already ruffled some feathers. From a report: When it rolls out to the public on iOS, Android, and the web, Luminary's podcast app will be missing some of the industry's biggest shows, including The New York Times's The Daily and Gimlet Media shows like Reply All and Homecoming. Shows by Anchor's network of smaller creators won't be on the app, nor will series from Parcast, both of which are owned by Spotify. By withholding their shows, the Times and Spotify are setting Luminary up to fail -- or at least struggle to get off on the right foot with users. It certainly seems like the first shot fired in the inevitable premium podcast war and could destabilize one of the first buzzy, well-funded entrants before it can make a dent in the industry. The decisions that happen now will reshape the way podcasts are distributed in the future.

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