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April 17, 2019 10:50 pm

Pepsi Drops Plans To Use Artificial Constellation To Promote An Energy Drink

Just days after Pepsi announced that it would advertise its products in space using a Russian startup, the company now says it will no longer pursue the plans, avoiding what likely would have resulted in significant public criticism. Slashdot reader schwit1 shares a report from SpaceNews: The publication Futurism reported April 13 that PepsiCo's Russian subsidiary was working with a startup there called StartRocket to advertise an energy drink called "Adrenaline Rush" using satellites. The company has proposed flying a set of small satellites in formation, reflecting sunlight with Mylar sails to create logos or other advertising messages visible from the ground after sunset and before sunrise. PepsiCo's headquarters in the United States has shot down the idea. "We can confirm StartRocket performed an exploratory test for stratosphere advertisements using the Adrenaline GameChangers logo," a company spokesperson told SpaceNews April 15. "This was a one-time event; we have no further plans to test or commercially use this technology at this time." The company didn't elaborate on the "exploratory test for stratosphere advertisements," but it appears to refer to a high-altitude balloon test of the technology that StartRocket says on its website it planned to carry out in April in cooperation with Russia's Skolkovo Institute of Science and Technology, or Skoltech. "People have a visceral dislike of space-based advertising," adds schwit1.

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