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April 11, 2019 06:50 pm GMT

Walmart acquires adtech startup Polymorph Labs to scale up its ad business

Amazon has a large and growing advertising business, but rival Walmart’s own ad business is much smaller. It’s now working to change that. Earlier this year, the retailer consolidated ad sales for its stores and websites and said it was ready to start monetizing its shopper data on a grander scale. Today, its efforts continue […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/XrjkONpPQ_k/

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