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April 6, 2019 10:34 pm

Is the Golden Age of YouTube Over?

An anonymous reader quotes the Verge:As YouTube battles misinformation catastrophes and discovers new ways people are abusing its system, the company is shifting toward more commercial, advertiser-friendly content at a speed its creator community hasn't seen before. The golden age of YouTube -- the YouTube of a million different creators all making enough money to support themselves by creating videos about doing what they love -- is over... By the end of 2016, when algorithm changes were creating headaches for some of the platform's biggest creators, people started announcing they had to take a break from the site they called home. YouTube wasn't what it was between 2011 and 2016... YouTube was exerting more control over what users saw and what videos would make money... YouTube faced an escalating crisis of radicalization and sweeping conspiracy theories that had been ignored by executives for years. The company's first small efforts to address these serious issues -- promoting content from musicians, late-night shows, and recommending fewer independent creators -- would have huge secondary effects on the middle-tier creators who had once been the heart of the platform during its golden period. It pushed YouTube toward the exact same Hollywood content to which it had once been an alternative.... Even people outside of YouTube saw what was happening. "YouTube is inevitably heading towards being like television, but they never told their creators this," Jamie Cohen, a professor of new media at Molloy College, told USA Today in 2018.... Individual YouTube creators couldn't keep up with the pace YouTube's algorithm set. But traditional, mainstream outlets could: late-night shows began to dominate YouTube, along with music videos from major labels. The platform now looked the way it had when it started, but with the stamp of Hollywood approval.It's a contrast from the earliest days of YouTube, the article argues. Rather than user-generated content, "it was something else that helped the site explode in popularity: piracy." But their pivot to user-generated content apparently slowed with what YouTube creators call the "adpocalypse" -- YouTube's aggressive demonetization of "problematic" videos. (A handful of creators had been making more than a million dollars a month, and some even quit their jobs to focus on making videos full-time.) To be fair, by 2017 YouTube had a problem. Every minute users uploaded 27,000 minutes of new footage, making it difficult to pre-screen. But after adjusting their algorithm, "perceived, secretive changes instilled creators with a distrust of the platform." The old YouTube "seemed to welcome the wonderfully weird, innovative, and earnest, instead of turning them away in favor of late-night show clips and music videos," writes the Verge. But the new YouTube is different, say two brothers who used CGI to re-create Mortal Kombat's most gruesome kills on their RackaRacka channel. They say the new YouTube now buries their videos for "excessive violence."

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/t9Yt6bjhLfc/is-the-golden-age-of-youtube-over

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