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April 5, 2019 05:27 pm PDT

I have improved Staples' new logo

Staples has unveiled a new logo, pictured above (with the old logo beneath it).

Notice what's wrong with it? The store is called Staples but the logo depicts only a single staple. The old "L" hinted at the physical object, to be sure, but so abstractly it wasn't a problem.

The fix:

Now we can sleep at night. You're welcome! Read the rest


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/u9pe5z0UQ4E/i-have-improved-staples-new.html

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