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April 1, 2019 02:43 pm

On its 10th Anniversary, Grammarly Looks Way Beyond Grammar

The service that began by checking prose for glaring mistakes increasingly wants to help its nearly 20 million daily users do more than simply avoid errors. From a report: Plenty of technology companies give away stickers of the sort their fans can slap on the back of a laptop. But the ones available for the taking in the reception area at Grammarly's San Francisco office are distinctly its own -- willfully low-key and thoughtful rather than brash and boastful. Being low-key and thoughtful is a logical tone for a company that is in the business of helping people fine-tune their written words, whether they're meant for a business document, school paper, or social media post. That is what Grammarly has been doing for a decade, since its founding on April 1, 2009, under its soon-abandoned original name of Sentenceworks. But it's also how it wants to run its business, which -- rather than moving fast and breaking things -- waited six years before offering a free version and another two before taking on outside funding. [...] Grammarly is celebrating its 10th birthday by announcing that it's on the cusp of reaching 20 million daily active users, including both users of the free version and those who pay $30 a month (or $140 a year) for Grammarly Premium or $15 per user per month for Grammarly Business. That's up from 15 million last October and just 1 million at the end of 2015, the year it introduced its free version. The company is an uncommonly effective direct marketer; even if you've never tried its service yourself, there's a pretty good chance you've been exposed to it on YouTube. And even if you hit the "Skip Ad" button as fast as you could, enough viewers have paid attention that YouTube rated Grammarly's spot as the most effective "TrueView for Action" ad of 2018, based on reach, clicks, and engagement.

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