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March 29, 2019 02:50 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oqb44dBLr3w/
Nativo acquires content analytics company SimpleReach
Nativo has acquired SimpleReach, a move that Nativo CEO Justin Choi said will pair his company’s distribution system for native ads with SimpleReach’s measurement tools. “If you cant measure the impact of something, its difficult to scale spend in that area,” Choi told me. “When we say measurement were actually talking about connecting content to […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oqb44dBLr3w/
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