Wow, budget airline WOW Air is just done

WOW Air, known for its too-good-to-be-true budget flights between Iceland, Europe, and North America, is finished. 

The company abruptly shut down and grounded all its flights on Thursday. It had been providing cheap transatlantic flights since 2012.

Its website looked normal except for a yellow banner on the top announcing, "WOW AIR has ceased operation. All WOW AIR flights have been cancelled" with a link to a travel alert.

Earlier this year WOW had pitched "its lowest airfare ever with $49 flights to Europe" in an email. According to CNN, the airline CEO spoke with an Icelandic news outlet and said negotiations to save the airline fell apart. Potential investments or takeovers from other groups or airlines were floated last week, but didn't happen. Read more...